On the Internet and in most business advertising is everything. You do not make any money when you have no visitors to your web site. But just any visitor will not do. These visitors must be targeted traffic otherwise they will not even take a second look at your web site once they get there.

There are services that you can purchase and you will actually see a substantial rise in all the hits to your site but this is not targeted traffic and more than likely they are not looking for what you offer and will speed right on by your offer.

Traffic Exchange services will not benefit you in any way unless you are offering a method for new traffic You see the people that join these services join for a specific reason . They are trying to get traffic to their web site but once again it is not targeted traffic that is looking.

Bottom-line is this. You need targeted traffic. So here are some tips on how you can generate exactly the traffic you need and bring the visitors you want to your web site without having to chase after them.

1. Content

What is your web site about? Do you just have a page with a lot of links and not much else?

Search engines do not rank web sites that are just a bunch of links. If you do not have content that has value then you will never be seen. You must consider things like:

1. The title of your page
2. The keywords that you are using in the title and in the body of the page.
3. The keyword density

If you don’t think that you can write your own content then you can go to any one of hundreds of article directories and reprint articles on your web site.

2. Talk about your direct experiences in your web site content

Use your own experiences in your writing. You can talk about things that you are doing in relation to your web site content.As an example if you have a woodworking site then you can write about the last project you built and the trials and tribulations ,if any that went along with that process. Include pictures if you have them.

3. Forums and bulletin boards.

You could add a forum or a bulletin board to your web site. There is plenty of free software that you can install on your web site to create a forum or bulletin board.You can also drive traffic to your web site by participating in other forums and bulletin boards.Most of these allow you to have a link to your web site in your signature line. Make sure you do not violate the rules of each site or they will throw you out!

4. Start a blog.

Blogs are by far one of the best and fastest ways to create traffic to your site. The free plugins that are available are fantastic way to build your blog. There are plugins that will automatically add your new posts to twitter and facebook. This cuts way down on the additional work of adding content to all of your social media platforms.

The search engines really love Blogs too. If you write regular content the search engines will re index your content and keep you in the top pages.

5. Write articles.

Writing articles isn’t hard and can be a great source of fresh, new traffic to your web site. There are a lot of ezines on any topic out there and there are also a lot of directories where you can share your article.

The best articles are 400-600 words and do well in article directories. You will be surprised on how quickly you reach this many words. Many times I realize after writing an article that I need to split the content into 2 or 3 different articles.You are allowed to have a resource box that tells a bit about yourself and a link to your web site. This is a tremendous way to build valuable links back to your web site. And this is extremely targeted traffic.

There are added benefits to using these methods. As you begin to write articles or add posts to your blog you create yourself as an expert. Not only to others but you build the confidence in yourself that can keep you going.Many times you start out thinking that you do not know enough to write an article and if you push through that feeling and do it you will realize that you have a wealth of information available.

Best of all, these 5 simple tips will bring targeted traffic, meaning the visitors are coming to you because they are interested in what you wrote.

First of all you may be wondering what is a traffic exchange. A traffic exchange is basically an exchange of web site views. You look at other people’s web sites and they will in turn look at yours. As you view the other member’s web sites you earn credits. These credits determine how many times that your web site is viewed by other members.

There are basically 4 ways to earn credits when using a traffic exchange:

1. Surf the traffic exchange to earn credits
2. You can purchase credits from the traffic exchange owner
3. If you upgrade your account which involves a monthy fee then you are given a certain amount of credits with your membership
4. You can refer others to the exchange and you earn credits from the referrals.

You can usually advertise all of the following:

1. A web site page of your choice. In many exchanges you can rotate between multiple web pages
2. You can use a banner
3. You can use a text link

The major benefit to using a traffic exchange is that the traffic can be obtained free or at least in exchange for your time to surf for credits.

The downside to using a traffic exchange is that many people use them and do gain any useful traffic. This is largely due to the user setting up thier standard web site and hoping that everyone viewing the site will immediately sign up.

It’s not gonna happen!

You need to understand the menatlity of the other surfers which is not far off from your own reasons for joining a traffic exchange. YOU WANT TRAFFIC!

You must offer something that your target audience wants. And you only have seconds to capture the attention of the surfer. This means that you should be offering something that will increase the surfers traffic and you must introduce this to the surfer with a lead capture page.

A lead capture page is a page designed to:

• Capture attention quickly
• Give just enough information for the surfer to want more
• Easy capture the surfers information so that you can follow up with a series of information messages.

Free eBooks are a quick way to capture attention and get new signups from people looking for traffic. If you are not using these simple methods then you will probably fail at traffic exchanges. If you are ready to try your hand at traffic exchanges I list a few below that I use on a regular basis to get free traffic.

Traffic Swarm

Click Voyager

Free Ad Planet

Start X Change

Ad Ventures 4U

Are you looking for more traffic?

Of course you are. Everyone is. But more traffic can be expensive depending on how you do it. In the last 2 weeks I added or completely converted my web sites to have a blog. In just 2 weeks I have increased my traffic with just that addition. Of course I have added regular content to the blog but only 1-2 articles per week. This change by itself has had dramatic results. I have a free eBook available that shows you why and how to increase your traffic with the addition of a blog.

Check out these Google Analytics stats to see how much a blog can increase your traffic.

Hi my name is Bill Robinson. I have been a webmaster and an Internet Marketer

for over 10 years. I have had many successes and many failures also. Not

everything works in life but you have to weigh out the advantages and

disadvantages of each new endeavor and then move forward.
So you joined a Network Marketing company and you are excited and ready to go.
But go where?

To the top of course. You are ready to sell thousands of dollars of the best
product on the planet and sign up hundreds and hundreds of distributors that are
all going to do the same as you.

It certainly is a nice dream but the reality is that most people that join a
Network Marketing company fail! But that is yet another subject. I am going to
talk about the website that you’re new MLM provided for you.

First you need to understand some of the basics about web sites and traffic to
your websites. There are basically two types of traffic that your web site will
receive. The short term traffic and the long term traffic.

What is short term traffic?

That would be any traffic that you get when you pay for a service and as soon as
that service complete its run then the traffic stops.

Some of these would be:
* Direct Mail Advertising
* Craig’s List Advertising
* Classified Ads ( on or offline)
* Purchasing hits to your web site
* Pay per Click advertising
* Mailing Postcards

Each one of the above types of advertising will generate some immediate traffic
to your site and then it will dwindle down to nothing unless you purchase the
advertising again. The hopes of this type of advertising is that you will make
some sales or sign up some distributors which will allow you to purchase more
advertising to go another round. That is not necessarily a bad way to go if it
works. Hopefully you have had the foresight to send the traffic to a lead
capture page so that you can have your potential prospects receive a series of
follow up messages. If you have not done that then the short term traffic just
got shorter.

Let’s face facts, your opportunity or product is not good enough to just have
your potential buyer just signup on the spot.
What happens if the unthinkable happens and your advertising dollars go out but
there is little to no return? Then you must dig a little deeper into your pocket
and shell out some more cash for another round of advertising. Enough about
short term traffic and its many downfalls.

What is Long Term traffic?

Long term traffic is generated by building a web site or blog about your product
or service that utilizes search engine optimization so that the search engines
will deem your web site as worthy enough to include in there searches. You see
most people do not use this approach because simply said they are not willing to
make a commitment to the long term. They are usually out for a quick buck and
when all of their advertising methods fail they go out and find another way to
make a quick buck and then that one fails too. I know from experience.

I previously owned a lead site where I sold leads to Network Marketers and over
the years I worked closely with many of them. They would always be moving to the
latest greatest deal and never focusing on any one of them long enough to
realize a profit. I have done the same myself. Until I realized that this is a
lot like gambling. You throw your money into the next best thing and when that
fails you look for another. What would have happened if these people would have
found something that they were passionate about and stuck with it? I’ll tell you
that they would have built up long term traffic to their web site and been
recognized as an authority on their product or service and had long term traffic
to their web site.

You may be thinking but Bill I have a company provided web site and it is
beautiful and full of information. I will admit that the websites that are
provided are usually very nicely designed and also provide the signup and
ordering forms needed to sell product and sign up new distributors. That is
something that you will need
.
But we are talking about building up traffic to your web site thru the use of
search engines. You absolutely cannot do that with a corporate supplied web
site. These are cookie cutter web sites. Everyone has the same one. All the
content is exactly the same. Search Engines do not look at these web sites as
having valuable content. How could they? They are all the same. So how can one
be deemed more important than the other? They can’t. Many search engines
actually penalize your web site for having identical content.

You cannot even submit these web sites for inclusion to the search engines
because you do not have a web site you actually have a set of pages that is on
the company’s web site. I have checked a number of these web sites over the
years and the keywords that the company includes for the replicated sites are
either not there or they will never be searched for. And you do not have any
control over the content used in these web sites.

This leads me to a discussion about Lead Capture pages. I have asked

countless people for their web site URL and they send me to a lead capture page.
In my opinion that is not a web site. It is just what the name implies a lead
capture page. The page requires that the new potential customer’s fills out your
form so that you can include them in a series of follow up messages. These pages
are critical to your success but they are not a web site. They perform a
specific function and nothing else. So many people go out and they register a
domain name only to have a lead capture page there and that is all. What if you
could have both?
If you were to register a domain name say, mygreatebiz.com and then built an
actual web site on the front end of the site and then had a lead capture page
here: mygreatebiz.com/leadcapture.

You can drive your short term traffic to any page that you want so why not drive
it to a page on your domain. What difference does this make? Well that frees up
your domain to actually have a web site with valuable content so that you can
promote to the search engines.

Now you can have a web site and a lead capture page and you only registered

one domain.

If you are inclined to have more than one web site then you can link them
together and get back links to your web sites. Many people might say that this
will not work. What if I send people to my lead capture page and they just go
directly to the main site and bypass my lead capture page? So what! They are
still reading your information and you should still have forms on your main site
for them to sign up and receive more information.
Let’s talk a little bit about passion.

When people do sign up for a Network Marketing opportunity they usually focus on
a single or just a few aspects of the business. You will either get excited
about signing up people or you are excited about a particular product that they
have. Rarely do you focus on everything. What does this matter? When you have a
corporate replicated web site it has everything. When you have your own web site
you can concentrate on what you are passionate about. For instance, say there is
a product that helps with back pain in your product line and this product has
helped you. You could have a blog as your web site and write articles about back
pain. You could include other articles as well as your own about back pain. You
can weave in information about how this product helped you. Search engines love
blog’s and they really love blogs that add regular content. You quickly gain
momentum with new links to your site and a place where people will want to read
what you provide.

Does this happen overnight?
The true answer is, it can. BUT usually it builds up over time. But that is what
we are talking about here. Long term traffic. You see by building your traffic
this way a number of things happen;
* You setup you blog
* You start to add some articles
* You do a research about your products
* You find even more information about your product/s
* You add some more articles
* You become even more passionate as you learn and also educate others
* You start to become an expert on your product
* All the while your blog gains momentum and more links

It truly does happen this way. Can any of this happen with a corporate
replicated web site? ABSOLUTELY NOT!!!
Over time I have found that there are only a few types of people that try to
start a business on the Internet:
1. Those that have a large budget and are willing to throw a lot of money at a
new business.
2. Those that have a limited budget but ample amounts of time to apply to a new
business and actually will apply the time needed.
3. Those that are on a limited budget that have the time and just do not have
the passion or internal fortitude to apply the time consistently.
I have no idea which one you are. Unfortunately most people fall into category
3. They just do not have what it takes to make a long term commitment to
anything.
It is a shame that most people could achieve great things over time but they are
usually looking for something with instant gratification.
Let’s assume that you are #2. You realize that you need to do something that
will build a long term business. Great! I would love to help you get started. A
blog is by far one of the easiest forms of a web site that you will ever find.
Wordpress is a free program that can be installed on a server and there are
almost an endless supply of themes and plugins that you can use to help you
build you online presence. I strongly suggest that if you are willing to commit
to this course of action that you make a small investment in a domain name. Yes
there are free sites that you can have a blog on BUT do not forget that you are
trying to build a name for yourself not the free site. You cannot do that unless
you have your OWN DOMAIN NAME. Not someone else’s. Branding is a very important
part of the long term process and you need have your own domain name.

One of the easiest ways to build a website is by starting a blog. Make yourself the expert and start a blog today!

Get Started

Classified advertising can be very lucrative. There are hundreds of sites that you can advertise on for free. Of course there are paid upgrades available. Use the following list to test out your ads and possibly upgrade on the sites that bring you traffic:

How to Choose a Good Domain Name

1. Try to make sure that your URL name is the same as your Web Site Name

Many people pick a domain name that has nothing to do with the URL that they have picked for their website. This is a big oversight when choosing the correct domain name. You want your web site to be easily remembered and also very easy to identify what your web site is about just from the name. For example, woodworker.com is obviously about woodworking. I do realize that sometimes you need to be creative because the domain name that you want is taken. If you find that the domain that you want is available in a .net or .biz but not in the .com that you really wanted I would do a bit more searching. Most people that cannot remember if your site is .com .net or .biz or whatever it may be will always assume that it is a .com and then there went your potential visitor.

Always remember that no one except perhaps you will make sure to memorize your domain name.

If you have an established business or product name and you find that the name is already taken you may want to consider trying to purchase the name from the existing owner. They will probably want a higher price than what you would pay for a new unused name but it may be worth it. Look up the WhoIs information on the name and contact the owner.

You will also want to consider the popular keywords for your new website when selecting your domain name. You can use this free keyword generator here: http://freekeywords.wordtracker.com

Just enter some words that you would enter if you were looking for the product or service that you will be offering. You may have to spend several hours brainstorming to come up with a web site that relates to your product or service, contains popular keywords and is also available.

But do not skimp on the time to do this research correctly. I took the time to do this on one of my sites and with the proper name and content was able to get 1^st page rankings within 2 weeks. The time spent is well worth it.

2. Should you choose a short or long domain?

You are allowed to have up to 67 characters in your domain name. That is more than enough to be able to choose a name that is meaningful for your web site. While shorter domain names are easier to remember and less likely to have typo’s entered when going to your site the longer domain name can be much more descriptive of your product or service and you can load them with more of the keywords relative to your web site. As an example, say we are promoting solar tops for golf carts. A good descriptive name would be SolarPoweredGolfCarts. Does it follow all of my previous rules? It just so happens that it does follow all of the rules. The name certainly says what the site is about. The name is also packed with keywords relative to the product. It uses 21 characters so roughly one third of what is allowed. Not too short and not too long just Right!

As far as people remembering you domain name so that they can find you. Odds are that someone is going to find you through some sort of advertising that you are doing for the website. Whether that is online classifieds or organic search rankings they will be clicking their way to your site not “remembering” what your site is and how it was spelt. So you see that the correct keywords will be much more valuable in the long run.

3. Should you use Hyphenated Names?

There are a few things to consider with a hyphenated domain name.

• Hyphens are easy to forget when entering the domain name
• If you or someone else is trying to refer your site the hyphens do not exactly roll off the tongue.
• They are somewhat of a pain to type in.

The huge advantage is that search engines cannot easily see what the keywords are to your site.

In general I would choose a name that is not hyphenated unless it is a last resort because you cannot seem to find the version that you need in a non-hyphenated domain name.

4. Should you use a plural or “the” and “my” versions of a domain name?

Domain registrars will suggest alternates to the domain name that you are searching for such as:

TheSolarPoweredGolfCart.com
MySolarPoweredGolfCart.com
SolarPoweredGolfCarts.com

So should you ever take the suggested sites?

As long as you promote the full domain name of your website then these suggestions are fine if they make sense. In many cases if your budget will allow you may want to take several versions of your domain name. There are advanced methods of promotion that would make having multiple domain names advantageous. It also keeps competitors from registering and redirecting these names to their web sites.

5. Should I get a .com, .net, .biz, .info or what?

What domain you should get will usually depend on your product or service and where you will market it. If you are catering to an International audience then be sure to get a .com or a .net

If you are marketing a local only product or service then you may want to get a country specific domain name. Although there are many schools of thought on the selection or not of a top level domain name there is no solid information that definitely point to any one conclusion.

I personally always try for a .com extension and I also more time than not will purchase the .net
if my product or service is country specific then I would also purchase that domain name. You can always redirect the names that you will not have content on right away to your primary web site.

6. The Long and the Short of it

The main idea in selecting the correct domain name is to get it right from the beginning. You do not want the headache of trying to change your domain name later. You could potentially lose a lot of ground in your search engine rankings not to mention all of the wasted advertising to the “wrong” site.

It may seem like quite a chore with going thru all of the above steps but consider the chore of doing it wrong the first time only to have to come from behind to do it right later.

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So what’s all the hype about having a blog?

Well first off it is not hype. A blog is by far the most user friendly “web site” available especially for users that are new to the Internet. Once your blog is setup a new user can be adding new content in hours.

What type of content?

Frankly anything you wish. You can keep your customers up to date on new products and promotions. You can add a new post each time you add a new product. Change of address? Sure! The wordpress software (which is free) is one of the best scripts I have ever used. There are endless free plugins.

So what is a plugin?

A plugin is an additional module that you can add to your blog . It adds functionality to your blog depending on what you want to use your blog for. Here are just a few:

• Automatically build your sitemaps

• Automatically feed your blog to feedblaster

• Automatically add your tweeter posts to your blog

• Add forms to your blog

• Add RSS feeds

• Add You Tube videos

The plugin’s are extremely easy to add to your blog. You can also upload countless themes to your blog.

So what is a theme?

A theme is the look of your blog. They vary in functionality and look. You can literally have hundreds of themes available for your blog and change the look in a few click’s. Try that with a traditional web site.

Will a blog help with marketing?

Oh yes, without a doubt . As long as you add regular content. The search engines love content for a web site and they really love new content on a regular basis. Each time you add a post to your blog you have new content and with the right plugin you can let the search engines know that you have new content. It really is a beautiful thing. I still have my traditional web sites and I always will but I have also changed many of my sites to either include a blog or make the entire site a blog. They work that well!

If you want a blog I can set one up for you and also provide hosting. I also provide a set of videos teaching you how to most all of the common tasks of keeping a blog updated.

Check out our Blog Offer here

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